There was a special kind of kickoff at Sunday's Cowboys game – the start of Breast Cancer Awareness Month -- and the team is going the distance to help fight the disease.
Throughout the game, players wore pink gear, paying homage to the symbol of the breast cancer battle: The pink ribbon.
During halftime, more than 500 breast cancer survivors, their friends and family were on the Cowboys field. They joined FOX 4's Heather Hays to form two human pink ribbons and launch the month-long celebration.
And for the first time in its 36-year history, Ticketmaster is changing its ticket colors to pink.
Hall-of-famer Troy Aikman teamed up with the company and the American Cancer Society to raise awareness – part of the NFL's "A Crucial Catch" cancer screening program.
As part of the initiative, a portion of every ticket sale will go to supporting breast cancer awareness.
"As someone whose mom is a breast cancer survivor, it's something I'm really excited about," said Aikman, who also signed some footballs that will be put up for auction.
FOX 4 is a proud sponsor of the Dallas Komen Race for the Cure, which takes place Saturday, Oct. 20 at NorthPark Center.
KDFW FOX 4
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