App lets you order beer - Dallas News |

App lets you order beer

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Every day it seems new innovations in mobile technology make people's lives a little easier. For example, two weeks ago a Dallas designer launched an app that sends adult beverages to your door.

Jim Bricker created the smart phone application at his Dallas-based company.

"We really believe every purchase in the future will be done on a mobile device," he said.

Bricker has designed other applications to order items, but Order Beer is new.

"It's actually faster than going to the store because it's only a one-way trip," he said. "We really focus on the end-user experience. So, we make it as simple as possible to choose what you want to order plus pay for that order."

But drug and alcohol addiction expert Amara Durham thinks delivering alcohol is a terrible idea.

"You know, one might think it means less drinking and driving, but it means more isolation which is what people tend to do when they have an addiction issue. And then add to that the ability for people who are underage to access alcohol. We don't want that," she said.

Lt. Michael Lockhart with the Texas Alcohol and Beverage Commission doesn't have a problem with it, though.

"They've been able to do this as far as I know, since 1935 when the code started because we used to have grocery deliveries," he said.

Lockhart said even when orders come in through an app retailers have the same responsibility to verify age and cannot sell to anyone under 21.

"Certainly they still have to make legal sales. They can't deliver to people that are intoxicated. They can't deliver to minors or anything like that and certainly we monitor that and regulate that just like we do on any other transaction," he said.

Pizza ordering applications are the number one food ordering apps and Bricker said beer just seemed like a perfect fit.


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