For films, Super Bowl provides super stage - Dallas News | myFOXdfw.com

For films, Super Bowl provides super stage

Posted: Updated:

ANTHONY McCARTNEY, AP Entertainment Writer

LOS ANGELES (AP) — The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

Three film trailers aired through the first half and halftime and several others were broadcast during the lengthy pre-game show. While ad rates for the Super Bowl are notoriously expensive — $4 million for 30 seconds during Super Bowl 47 — they can generate buzz and potential ticket sales.

Reactions to an ad for the sixth installment of the "Fast and Furious" franchise quickly started trending on Twitter, with series star Ludacris fielding viewers' responses.

"The cost per minute is enormous, but studios obviously feel they are going to get the biggest bang for their buck," said Paul Dergarabedian, box office analyst for Hollywood.com.

Also airing in the first half were promos for "Star Trek Into Darkness" and the "Oz The Great and Powerful." After lights went out in the Super Dome in the third quarter, an ad for the third "Iron Man" film aired.

"This is where the studios take the opportunity to plant the seeds of excitement of potential moviegoers for their biggest movies of the year," Dergarabedian said. He noted the studios aren't just aiming at domestic viewers, but the vast international audience that the Super Bowl attracts.

Film ads also played a prominent role in the ramp up to the game.

Walt Disney Co. co-sponsored an hour of pre-game coverage and used it to promote "The Lone Ranger," which stars Armie Hammer and Johnny Depp. In addition to a 90-second promo for the film, CBS aired a tie-in interspersing scenes from the film with footage of the 49ers and Ravens playing.

"World War Z" also aired an ad right before the game's kick-off.

"Identity Thief," a comedy starring Jason Bateman and Melissa McCarthy, was the rare film that will be in theaters before the summer movie season. Another February release, the Dwayne Johnson action film "The Snitch" aired an ad about 90 minutes before the game's start.

The vast Super Bowl audience makes it almost imperative for big releases to air ads during the game, Dergarabedian said, although several studios opted not to air any promos during the game.

"If you don't have a movie to crow about during the Super Bowl, then maybe your slate isn't strong enough," he said.

The game wasn't just focused on movies, with CBS airing numerous promos for their television shows and stars such as Amy Poehler and Oprah Winfrey filming ads for Best Buy and Jeep respectively. Music also played a prominent role in many ads, with an "M&M" singing Meatloaf's "I'd do Anything for Love (But I Won't do That)" and South Korean rapper Psy adapting his hit "Gangnam Style" into a commercial for the Wonderful Pistachios brand.

  • EntertainmentMore>>

  • Lauren Conrad marries William Tell

    Lauren Conrad marries William Tell

    Lauren Conrad and her boyfriend William Tell were married in an intimate ceremony over the weekend, Us Weekly reports.
    Lauren Conrad and her boyfriend William Tell were married in an intimate ceremony over the weekend, Us Weekly reports.
  • OITNB writer divorces husband, is dating star Samira Wiley

    OITNB writer divorces husband, is dating star Samira Wiley

    Love is in the air at Litchfield -- and not just on screen, apparently.
    Love is in the air at Litchfield -- and not just on screen, apparently.
  • Jenny McCarthy heads to satellite radio

    Jenny McCarthy heads to satellite radio

    Tuesday, September 16 2014 1:11 PM EDT2014-09-16 17:11:51 GMT
    Entertainer Jenny McCarthy has a non-stop schedule. From TV to radio, movies and the comedy circuit, the mother and newly re-married McCarthy opened up to Good Day New York about life nowadays. While she's called Los Angeles and Chicago home, it's New York City and New Jersey where she's now spending most of her free time (when she has it.)  McCarthy will host her own satellite radio show- Dirty, Sexy, Funny- on SiriusXM starting in October. 
    Entertainer Jenny McCarthy has a non-stop schedule. From TV to radio, movies and the comedy circuit, the mother and newly re-married McCarthy opened up to Good Day New York about life nowadays. While she's called Los Angeles and Chicago home, it's New York City and New Jersey where she's now spending most of her free time (when she has it.)  McCarthy will host her own satellite radio show- Dirty, Sexy, Funny- on SiriusXM starting in October. 
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices