For films, Super Bowl provides super stage - Dallas News | myFOXdfw.com

For films, Super Bowl provides super stage

Posted: Updated:

ANTHONY McCARTNEY, AP Entertainment Writer

LOS ANGELES (AP) — The Super Bowl resembled a trip to the movie theater with several potential summer blockbusters airing new ads.

Three film trailers aired through the first half and halftime and several others were broadcast during the lengthy pre-game show. While ad rates for the Super Bowl are notoriously expensive — $4 million for 30 seconds during Super Bowl 47 — they can generate buzz and potential ticket sales.

Reactions to an ad for the sixth installment of the "Fast and Furious" franchise quickly started trending on Twitter, with series star Ludacris fielding viewers' responses.

"The cost per minute is enormous, but studios obviously feel they are going to get the biggest bang for their buck," said Paul Dergarabedian, box office analyst for Hollywood.com.

Also airing in the first half were promos for "Star Trek Into Darkness" and the "Oz The Great and Powerful." After lights went out in the Super Dome in the third quarter, an ad for the third "Iron Man" film aired.

"This is where the studios take the opportunity to plant the seeds of excitement of potential moviegoers for their biggest movies of the year," Dergarabedian said. He noted the studios aren't just aiming at domestic viewers, but the vast international audience that the Super Bowl attracts.

Film ads also played a prominent role in the ramp up to the game.

Walt Disney Co. co-sponsored an hour of pre-game coverage and used it to promote "The Lone Ranger," which stars Armie Hammer and Johnny Depp. In addition to a 90-second promo for the film, CBS aired a tie-in interspersing scenes from the film with footage of the 49ers and Ravens playing.

"World War Z" also aired an ad right before the game's kick-off.

"Identity Thief," a comedy starring Jason Bateman and Melissa McCarthy, was the rare film that will be in theaters before the summer movie season. Another February release, the Dwayne Johnson action film "The Snitch" aired an ad about 90 minutes before the game's start.

The vast Super Bowl audience makes it almost imperative for big releases to air ads during the game, Dergarabedian said, although several studios opted not to air any promos during the game.

"If you don't have a movie to crow about during the Super Bowl, then maybe your slate isn't strong enough," he said.

The game wasn't just focused on movies, with CBS airing numerous promos for their television shows and stars such as Amy Poehler and Oprah Winfrey filming ads for Best Buy and Jeep respectively. Music also played a prominent role in many ads, with an "M&M" singing Meatloaf's "I'd do Anything for Love (But I Won't do That)" and South Korean rapper Psy adapting his hit "Gangnam Style" into a commercial for the Wonderful Pistachios brand.

  • EntertainmentMore>>

  • Robert De Niro says Tribeca Film Festival is his passion

    Robert De Niro says Tribeca Film Festival is his passion

    Wednesday, April 16 2014 8:01 AM EDT2014-04-16 12:01:20 GMT
    Robert De Niro is a family man, a filmmaker, an entrepreneur and one of my favorite actors of all time. He's also a co-founder of the Tribeca Film Festival, which has more to see than ever before. De Niro wears just as many hats on screen as he does in real life. The father of six starred in six films last year, owns four restaurants and a hotel, and still finds time each spring for the Tribeca Film Festival, Lower Manhattan's annual cinematic showcase.
    Robert De Niro is a family man, a filmmaker, an entrepreneur and one of my favorite actors of all time. He's also a co-founder of the Tribeca Film Festival, which has more to see than ever before. De Niro wears just as many hats on screen as he does in real life. The father of six starred in six films last year, owns four restaurants and a hotel, and still finds time each spring for the Tribeca Film Festival, Lower Manhattan's annual cinematic showcase.
  • Lindsay Lohan's mom pleads guilty to DWI in NY

    Lindsay Lohan's mom pleads guilty to DWI in NY

    Actress Lindsay Lohan's mother has pleaded guilty in New York to a misdemeanor charge of driving while intoxicated. Dina Lohan also pleaded guilty to speeding during her court appearance Tuesday on Long Island.
    Actress Lindsay Lohan's mother has pleaded guilty in New York to a misdemeanor charge of driving while intoxicated. Dina Lohan also pleaded guilty to speeding during her court appearance Tuesday on Long Island.
  • MTV Movie Awards: Hunger Games wins big, a tribute to Paul Walker, and a star-studded opening

    MTV Movie Awards: Hunger Games wins big, a tribute to Paul Walker, and a star-studded opening

    Hunger Games: Catching Fire was the big winner at the MTV Movie Awards, which also featured a tribute to the late Paul Walker and a star-studded opening.
    Hunger Games: Catching Fire was the big winner at the MTV Movie Awards, which also featured a tribute to the late Paul Walker and a star-studded opening.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices