Fort Worth ISD's anti-bullying campaign, "Why It's Not Okay" may soon go national, bringing attention and revenue to the district.
That's if the school board approves it on Tuesday.
Fort Worth guidance counselors came up with this campaign from listening to students' issues and concerns.
While it focuses on a myriad of topics addressing young kids and teenagers, it's also meant for faculty and staff if they have issues.
The phrase, "It's not okay," is shown in every class from Kindergarten through 12th grade.
Posters line hallways. Buttons and lanyards remind students it's not okay to be a victim and to report it.
Current students like the idea of sharing the anti-bullying message with kids across the country.
"It would actually help people who are starting school when they have problems. They try to get away from them, but you have to confront them, said Miriam Martinez, a senior at Success Learning Center.
The campaign covers bullying, cyber bullying, substance abuse, sexting, suicide, hurting yourself, lying and dating violence.
"That is a way for students to report when they see inappropriate behavior whether they're the subject of it or not. Even if it's just a friend whether they're suffering from dating violence and they know this person who needs help but is afraid to get help," said Fort Worth ISD Spokesman Clint Boyd.
The campaign began three years ago. Recently, Positive Promotions, a New York based educational programming company saw the video and materials and thought it could be used in schools nationwide.
It has drafted an agreement with Fort Worth ISD that would pay the district royalties between 15-20% of the sale price to use this campaign.
"Why not share resources so that different school districts don't have to reinvent the wheel. If it's successful, then let's share it," said Paschal High School parent Debra Nyl.
A video features openly-gay Fort Worth City Councilman Joel Burns who famously gave a speech about his difficult childhood.
Parents at Paschal High School like the idea of spreading this message and bringing revenue back to Fort Worth.
"It's a great program for the students and for the school district to get some money. It's a great opportunity," said Paschal High School parent Juanita White.
Fort Worth ISD also launched its mobile app with the same name with all of these videos and topics on it.
KDFW FOX 4
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