Some Target shoppers say a label that listed the color of a plus-size dress as "manatee gray" was insulting.
The label for the same dress in smaller sizes described it as "dark heather gray."
The color switch-a-roo was noticed by online shopper Susan Clemens, who promptly captured images of the color titles and tweeted it at Target.
Target apologized for the label.
Spokeswoman Jessica Deede called the labeling of the Massimo-brand "Women's Plus-Size Kimono Maxi Dress" ''an unintentional oversight."
She said although manatee gray was a seasonal color, Target was "fixing the discrepancy." She said the item was removed from the company website.
Clemens tweeted she didn't expect an apology from Target, but the retailer was quick to fix the error regardless.
Deede told FOX 411 that "Manatee Gray" is a color label often used by Target.
"Manatee gray is actually a seasonal color that is used across product categories on Target.com, from apparel items to home items. This was an unintentional oversight," she said. "We will take this opportunity to learn."
Deede explained that the varying color labels for the plus and regular-sized items occurred because of a communication error between two teams working with the dress.
"There were two teams working on uploading products to Target.com and there was a discrepancy," she said.
The plus-size gray dress has temporarily been removed from the website, but Deede said it should be back shortly.
"We are working on fixing that color label on Target.com."
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