Budweiser to sell bowtie-shaped can - Dallas News | myFOXdfw.com

Budweiser to sell bowtie-shaped can

Posted: Updated:
NEW YORK (MYFOXNY) -

Budweiser will start selling a bowtie-shaped aluminum can that mirrors Budweiser's bowtie logo.

It will become available in a special 8-pack on store shelves nationwide beginning May 6.

The can has been in development since 2010 and will be available only in the United States.

"This can is incomparable, like nothing you've ever seen before," said Pat McGauley, the company's vice president of innovation.

To make the can, engineers needed to solve a number of technical challenges, and major equipment investments were required at Budweiser's can-making facility in Newburgh, N.Y.

The Newburgh plant, about 60 miles north of New York City, is where the cans will be shaped using a 16-step process.

An initial run of more than 10 million bowtie cans were produced in Newburgh.   An additional 8 million cans are scheduled to be produced this month.

Due to the can's slimmer middle and sleek design, it holds 11.3 ounces of beer and has about 137 calories, approximately 8.5 fewer calories than a traditional 12-ounce can of Budweiser.

Anheuser-Busch says it is also test marketing a 25-ounce can that replaces a 24-ounce serving.

  • New York State NewsNew York State NewsMore>>

  • Caesars enters New York casino competition

    Caesars enters New York casino competition

    Tuesday, April 22 2014 10:52 PM EDT2014-04-23 02:52:22 GMT
    Caesars Entertainment entered the competition to open a casino in upstate New York on Tuesday with a proposal to build a $750 million complex 50 miles north of New York City. The complex would include a casino, a hotel and a meeting space and would be located in Woodbury, in Orange County. The Las Vegas-based Caesars, which operates 52 casinos around the world, has submitted a $1 million casino license application fee to state gambling regulators.
    Caesars Entertainment entered the competition to open a casino in upstate New York on Tuesday with a proposal to build a $750 million complex 50 miles north of New York City. The complex would include a casino, a hotel and a meeting space and would be located in Woodbury, in Orange County. The Las Vegas-based Caesars, which operates 52 casinos around the world, has submitted a $1 million casino license application fee to state gambling regulators.
  • Lawsuit: ex-Buffalo Bills cheerleaders were exploited, groped

    Lawsuit: ex-Buffalo Bills cheerleaders were exploited, groped

    Tuesday, April 22 2014 8:08 PM EDT2014-04-23 00:08:06 GMT
    Buffalo Bills / NFLBuffalo Bills / NFL
    Five former Buffalo Bills cheerleaders on Tuesday sued the team over a pay system they say had them working hundreds of hours for free at games and at mandatory public appearances at which they were subjected to groping and sexual comments, and one said they had to take a jiggle test so their boss could see how firm their bodies were. The state Supreme Court lawsuit is the third filed this year against a National Football League team by cheerleader...
    Five former Buffalo Bills cheerleaders on Tuesday sued the team over a pay system they say had them working hundreds of hours for free at games and at mandatory public appearances at which they were subjected to groping and sexual comments, and one said they had to take a jiggle test so their boss could see how firm their bodies were. The state Supreme Court lawsuit is the third filed this year against a National Football League team by cheerleader...
  • Airbnb fights NY attorney general's subpoena

    Airbnb fights NY attorney general's subpoena

    Tuesday, April 22 2014 7:06 PM EDT2014-04-22 23:06:24 GMT
    Renting out someone's apartment is an easy way to get an inexpensive place to stay if you're a tourist, and cheaper and more convenient than most hotels. But now the government is stepping in and trying to get a handle on a booming business that may not be playing by the rules. State Attorney General Eric Schneiderman is squaring off in court with multi-million dollar Internet company Airbnb.
    Renting out someone's apartment is an easy way to get an inexpensive place to stay if you're a tourist, and cheaper and more convenient than most hotels. But now the government is stepping in and trying to get a handle on a booming business that may not be playing by the rules. State Attorney General Eric Schneiderman is squaring off in court with multi-million dollar Internet company Airbnb.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices