Fake restaurant on TripAdvisor sends diners to alley - Dallas News | myFOXdfw.com

Fake restaurant on TripAdvisor sends diners to alley filled with garbage cans

Posted: Updated:
Trip Advisor screenshot Trip Advisor screenshot
  • Must Read HeadlinesMore>>

  • Sub records detailed images of WWII wreck

    Sub records detailed images of WWII wreck

    Thursday, April 24 2014 2:44 PM EDT2014-04-24 18:44:31 GMT
    An unmanned submarine has recorded some of the most detailed images of two American ships that sank off the coast of England during World War II, according to the Massachusetts company that surveyed the wreckage to...
    An unmanned submarine has recorded some of the most detailed images of two American ships that sank off the coast of England during World War II, according to the Massachusetts company that surveyed the wreckage to mark...
  • Ronald McDonald takes to Twitter, gets makeover

    Ronald McDonald takes to Twitter, gets makeover

    Ronald McDonald has a new look, and he's ready for a selfie. McDonald's said its famous spokesclown will take an active role on social media for the first time, using the hashtag #ronaldmcdonald.
    Ronald McDonald has a new look, and he's ready for a selfie. McDonald's said its famous spokesclown will take an active role on social media for the first time, using the hashtag #ronaldmcdonald.
  • Kidnapper releases 10-year-old who won’t stop singing gospel song

    Kidnapper releases 10-year-old who won’t stop singing gospel song

    Thursday, April 24 2014 11:22 AM EDT2014-04-24 15:22:04 GMT
    A gospel song saved a 10-year-old Atlanta boy from his kidnapper. Willie Myrick said he was in his front yard and bent down to pick up money when somebody grabbed him and threw him in a car.
    A gospel song saved a 10-year-old Atlanta boy from his kidnapper. Willie Myrick said he was in his front yard and bent down to pick up money when somebody grabbed him and threw him in a car.

Fake reviews of a restaurant named Oscar's, billed as having "Michelin-starred food," reportedly had diners looking for the eatery in an alley filled with garbage cans.

The U.K.s Telegraph reports that the restaurant, listed on the TripAdvisor website as a floating restaurant built in the hull of an old fishing boat located in England's coastal town Brixham in Devon.  Diner reviews praised it for its "mind-blowing," "simply divine" "perfect" and "amazing" food that "bordered on sorcery." Some reviews even suggesting it ought to be awarded a Michelin star.

But in actual fact, the restaurant was didn't exist and hungry travelers were sent on a wild goose chase looking for the place in the town's alleyway.

According to the Telegraph, Oscar's reportedly first appeared on TripAdvisor in May, climbed 29th place in a ratings list of 64 eateries in the area.

A disgruntled businessman, who uses the name Oscar Parrot, is reportedly behind the hoax, saying he did it because he was fed up with TripAdvisor and its inability to sufficiently police the site and to prevent people from posting malicious reviews.  Parrot, who admitted he posted all the reviews and even provided an email address for them, said his friend's hotel got a list of bad reviews on the site that he suspected was from a rival hotelier.  The restaurant and its reviews have now been removed.

"The listing featured over-the-top reviews for a fake business, but it went undetected for more than two months," Chris Emmins, co-founder of the online reputation management firm KwikChex, told the Telegraph. "It's difficult to see how TripAdvisor's system can detect elaborate fraud, if they can't detect one like this." 

But in a statement to FoxNews.com, TripAdvisor said it was committed to ensuring that the content on the site remains accurate and provides a trusted and useful source of information for those planning a trip anywhere in the world."

"With over 70 pieces of content coming in every minute covering more than 2.7 million properties around the world, occasionally a review or business that does not meet TripAdvisor's guidelines may slip through the cracks, and in these rare cases, our members can report the material to us, helping maintain the high quality content of our site." 

TripAdvisor reportedly developed a new algorithm based on techniques pioneered to combat credit card and insurance fraud that will check every review posted every minute by visitors.

Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices