A couple of ASU grads come up with a golden idea worth celebrating. It's called 24 Karat Wines, a sparkling wine laced with gold. We were there for the big launch.
"Tonight people are going to see what me and my partner Keagan love," says Nicholas Cower, CEO of 24 Karat Wines.
What they love is this sparkling wine created by the pair.
"We looked at why do people go out and drink champagne, why do people go out and they buy these bottles of champagne. It's the celebration it's the fun it's the excitement."
They were celebrating on Mill Avenue in Tempe, launching "24 Karat Wine."
"This is the first product of its kind. American-made, we're home grown Arizona boys."
And these Arizona boys see gold in their wine, literally. 24 Karat is made with flecks of gold, shimmering in each glass.
"It's the first, the first California sparkling wine with real 24 karat gold in it."
24 Karat Wine is available in Tempe only. It's a start off point for what they hope will become a huge phenomenon.
And why not? The pair of ASU grads says their wine has what it takes.
"We took all of that sparkle all of that glitter and bottled it up and put gold in it."
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