The Rainbow Loom, The Hottest Toy In America - Dallas News | myFOXdfw.com

The Rainbow Loom, The Hottest Toy In America

Posted: Updated:

Kids across the country have a new obsession. When you ask a lot of young people out there how they spent their summer vacation, you're likely to hear about a new piece of jewelry.

Not since the fairy-tale of Rumpelstiltskin has a "loom" resonated so strongly with children.

"One of my friends gave them out to kids at my summer camp," says Emily Watson.

But instead of spinning straw into gold, the "rainbow loom" turns rubber bands into friendship, or at least friendship bracelets. Indeed, the rainbow-loom hearkens back to the days of silly-bandz, slap-bracelets and lanyards.

But after a summer of sleep-away camp and free time, kids purchased the loom's one-millionth starter kit in early August, making it the hottest toy in America.

And that only took a week and a half!

With only two bracelets, ten-year-old Emily Watson considers herself a relatively recent convert, but says the forearms of her friends have seen only rainbow since the summer began.

"Most of them have them like probably up to here on their wrist," she says.

The concept's relatively simple: a seventeen-dollar starter kit gets you plastic pegs and 600 rubber bands to weave into bracelets. But young weavers didn't stop there. Not satisfied with basic patterns, kids invented their own and shared their new designs on YouTube.

Videos, hosted by grade-schoolers, demonstrating weaves with names like "zig-zag," "butterfly-blossom" and "raindrop" receive tens of thousands of views each.

The product markets itself to young girls, but sellers say it attracts both genders ages five to eighteen and even older.

"I have one on my ankle and it's showing my Met colors," says Emily's mom.

Ranges of possible color-schemes, charms and weaves create a ton of potential for expansion-sets and knockoffs.

But for now, the rainbow-loom stands alone in the arena of elastic-friendship-jewelry, reclaiming the word "loom" for a younger generation.

The rainbow loom's inventor is a 45-year old former crash test engineer for Nissan in Detroit.

He was inspired when he saw his 12 and 9 year old daughters making bracelets out of rubber bands. He tried to join them, but his hands were too big, so he made the loom.

His daughter realized other kids in the neighborhood wanted one, so he invested their college savings to get the idea off the ground. Now the investment has paid off.

  • Local NewsMore>>

  • Only On Fox: Arsonist On The Loose In South Jersey Town

    Only On Fox: Arsonist On The Loose In South Jersey Town

    Wednesday, April 16 2014 4:45 PM EDT2014-04-16 20:45:07 GMT
    It started with a brush fire, then another fire at the rear of this home on Monroe Street and finally a blaze that swept through this vacant home up the block, just a few feet away from where Emma Sethman
    It started with a brush fire, then another fire at the rear of this home on Monroe Street and finally a blaze that swept through this vacant home up the block, just a few feet away from where Emma Sethman
  • Man Killed in Monroe Township Skydiving Accident

    Man Killed in Monroe Township Skydiving Accident

    Man Killed in Monroe Township Skydiving Accident

    Monday, April 21 2014 12:29 AM EDT2014-04-21 04:29:13 GMT
    A person was injuredafter askydiving accident in Gloucester, Washington Township on Sunday afternoon.Police say the parachute did not open. The person landed on Tuckahoe Road right across from the United Artists movie theatre, which is about a half mile from Cross Keys Airport.Police are currently on the scene still investigating.Stay with Fox 29 for any updates on this story.
    A person was injuredafter askydiving accident in Gloucester, Washington Township on Sunday afternoon.Police say the parachute did not open. The person landed on Tuckahoe Road right across from the United Artists movie theatre, which is about a half mile from Cross Keys Airport.Police are currently on the scene still investigating.Stay with Fox 29 for any updates on this story.
  • Campus Police: Sexual Assault Reported At West Chester University

    Campus Police: Sexual Assault Reported At West Chester University

    Campus Police: Sexual Assault Reported At West Chester University

    Monday, April 21 2014 12:24 AM EDT2014-04-21 04:24:21 GMT
    Students and parents are on edge after a sexual assault was reported to the University Department of Public Safety on Saturday, April 19th at 2:28 a.m.According to campus police, the assault occurred in a residence on campus. Police say the victim did not know the attacker."It's kind of scary because obviously it shouldn't be happening," student Kate Luff said. "There's security guards so I mean they had to have gotten signed in or lived in the building."Other studentsare just as shocked."Tha...
    Students and parents are on edge after a sexual assault was reported to the University Department of Public Safety on Saturday, April 19th at 2:28 a.m.According to campus police, the assault occurred in a residence on campus. Police say the victim did not know the attacker."It's kind of scary because obviously it shouldn't be happening," student Kate Luff said. "There's security guards so I mean they had to have gotten signed in or lived in the building."Other studentsare just as shocked."Tha...
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices