Lionel Nozario, an author and self-defense trainer from Brooklyn, is not a model. He's just a normal guy posing for, what's called "dudeoir."
"Dudeoir" is a play on the term "boudoir," when women pose in lingerie. In this case, the new trend, involves men stripping down to their skivvies. Lionel says his girlfriend got him to do the dudeoir.
Dudeoir may bring a smile to some, and, perhaps for "Seinfeld" lovers, memories of George Costanza's photo shoot.
But Catherine Leonard, of Catherine Leonard Photography in Manhattan, says that NYC Dudeoir that she and her husband started in June, is raining men.
FOX's John Huddy decided to do a Dudeoir shoot myself. He took the tie clip off, the jacket, too, and then it was time to get to work.