Native New Yorker Ariane Goldman hatched the idea for her clothing line called Hatch when she was pregnant with her first child three years ago.
"I realized there was nothing speaking to me while I was pregnant," she says.
Women can wear the items when they're pregnant and continue to wear when they're not.
"I decided to take these styles that had beautiful draping, beautiful lines, that just allowed your body to change underneath," Goldman says, "and that's really how hatch evolved."
Styles like silk tops, cozy cashmere sweaters, leather leggings, and even one-piece jumpers. Everything in the line is fashionable and comfortable, and is meant to be worn again and again.
"It's a line of things women can change with, keep in their closets, and feel beautiful, easy, chic, any time they put it on," she says. "I find that women are most beautiful when they put on clothes that make them feel good. So all of the clothes are designed to just throw on -- and all of a sudden a smile and just beauty emerges."
One of the company's bestsellers is a button-down dress that comes in three different colors and two different plaids and in sizes to fit all body types. And just for the record, I'm not pregnant. But Narelle Melnick, who is eight months along, has been wearing Hatch since before her pregnancy.
"Hatch is so stylish, elegant," Melnick says. "I've been wearing it since the beginning, since before I popped. And it's stuff that I will definitely continue to wear so a lot of the other stuff feels a little disposable to me."
"There are 26-year-olds wearing hatch, there are 45-year-olds wearing hatch, and there are pregnant girls saying thank you so much for creating a line to allow me to feel beautiful as my body's changing," Goldman says.
Hatch is currently available online. If you live in the New York City area, you can pop in to the brand's pop-up shop located on Howard Street through December.
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