Retailers tracking shoppers inside stores - Dallas News | myFOXdfw.com

Retailers tracking shoppers inside stores

Posted: Updated:
NEW YORK (MYFOXNY) -

It's a brave new world -- and kind of a creepy one when it comes to shopping. Some retailers are using some pretty sophisticated technology to improve marketing, staffing and store layout. Some stores track cell phone signals to spot return customers. Others have even started using facial recognition.

Nordstorm took heat from shoppers last fall when it began testing new technology to track cell phones.

Aaron Messing, an information privacy attorney, says privacy issues arise when people don't know if they're being tracked.

Hugo Boss has started using heat sensors to place premium products. So basically, where the most people are gathered in the store, top products will be placed there.

I went into the Hugo Boss on Broadway and Prince Street. The folks who work there came up to me and asked if I needed help, but not because they tracked my cell phone, or body heat, but because they saw the camera recording me out front.

Other than that, I didn't find any stores tracking me on the street.

But I do get emails from stores, or places I often shop, like Amazon.com. No facial recognition, just return customer recognition. And that's fine with me.

  • Your MoneyMore>>

  • NY: Wal-Mart levied fake 'sugar tax' on soda

    NY: Wal-Mart levied fake 'sugar tax' on soda

    Tuesday, September 16 2014 2:53 PM EDT2014-09-16 18:53:56 GMT
    New York's attorney general has settled a false advertising investigation at Wal-Mart, saying stores were charging a nonexistent "sugar tax" on soda.
    New York's attorney general has settled a false advertising investigation at Wal-Mart, saying some store personnel were citing a nonexistent "sugar tax" on soda. Investigators say some consumers who complained were falsely told the state has a "sugar tax." They say the markup of more than 16 percent violated state laws.
  • Envelopes in Marriott hotels invite tips for maids

    Envelopes in Marriott hotels invite tips for maids

    Monday, September 15 2014 8:14 AM EDT2014-09-15 12:14:33 GMT
    Do you leave a tip in your hotel room for the maid?  Marriott is placing envelopes in 160,000 hotel rooms beginning this week to encourage guests to leave tips.
    Do you leave a tip in your hotel room for the maid?  Marriott is placing envelopes in 160,000 hotel rooms beginning this week to encourage guests to leave tips.
  • Housing activists protest Airbnb

    Housing activists protest Airbnb

    Friday, September 12 2014 7:41 PM EDT2014-09-12 23:41:17 GMT
    You've probably seen Airbnb commercials extolling the benefits of homeowners renting out their houses or apartments to out-of-town guests for a fee. Sharing is caring feel-good commercials.But housing activists say Airbnb is reducing available housing in New York City's increasingly expensive and shrinking housing market. They argue Airbnb is pushing thousands of apartments toward use as illegal hotels instead of affordable housing.
    You've probably seen Airbnb commercials extolling the benefits of homeowners renting out their houses or apartments to out-of-town guests for a fee. Sharing is caring feel-good commercials.But housing activists say Airbnb is reducing available housing in New York City's increasingly expensive and shrinking housing market. They argue Airbnb is pushing thousands of apartments toward use as illegal hotels instead of affordable housing.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices