'Teaser' commercials air ahead of Super Bowl - Dallas News | myFOXdfw.com

'Teaser' commercials air ahead of Super Bowl

Posted: Updated:

A Bud Light ad features Arnold Schwarzenegger as a heavy hitting ping pong player. It's one of the Super Bowl commercials we're getting a sneak peak of.

Kenny Francis is president of Speedmedia, a company that does the post-production on commercials, including several for the Super Bowl this year. His company makes sure everything is ready to go to air. He said that this year the Super Bowl teaser commercials, like the Bud Light ad, are hitting the air earlier.

One of the teaser campaigns is from Oikos, the yogurt brand, featured the reunited cast of the show "Full House."

Super Bowl commercials have come a long way, not only content, but price. This year, a 30-second spot costs $4 million. That's why companies are teasing commercials early: to start making money.

We asked Francis if we could see some of the commercials Speedmedia is getting ready for the big game, like MetLife's commercial featuring the "Peanuts" gang again. He said he can't talk about it and can't show us a sneak peek. Hey, I tried. I guess we'll just have to wait for halftime.

Powered by WorldNow

400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices