No definition of 'natural' for food labels - Dallas News | myFOXdfw.com

No definition of 'natural' for food labels

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We have all seen the word "natural" on products, such as on bag of chips. How "natural" can it be?

The FDA doesn't have a definition of what "natural" is. A few companies have quietly phased out the word "natural" and replaced it with other buzz words, such as "simply." The reason: too many lawsuits being filed by consumer groups.

Marketing expert and author Avi Savar says the public is more informed and conscientious about what they're eating and expects transparency.

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