SUPER BOWL ADS: Which brands pitched it best? - Dallas News |

SUPER BOWL ADS: Which brands pitched it best?

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With a price tag totaling just under $4 million for 30 seconds of air time, top-dollar ad agencies are tasked with crafting the perfect Super Bowl sales pitch -- so how did they stack up this year?

Early on, the McDonald's lip-synching seemed to snag some attention and affection, as did the Radio Shack spot with all the 80s cameos. Unfortunately, however, ad experts who spoke with Fox 9 News say some of the ads stuck out for all the wrong reasons.

Although NFL fans like Jason Inskeep are more focused on the Xs and Os in the game, the ad executive knows that Super Bowl Sunday is all about the commercials.

"Whether you're making the million-dollar commercials or not, this is great for our industry," he said.

Be it Stephen Colbert discovering his inner pistachio or Arnold Schwarzenegger pushing Bud Light, there are a few time-horned standbys that can always be counted on.

"I think humor does break through," Inskeep said. "I think surprise does break through."

Hitting both notes -- a cameo by Sarah McClachlan in a parody of herself. Yet, Inskeep said many advertisements for cars, especially the one put out by luxury car-maker Maserati, simply missed the mark.

Viewers watching the game at Grumpy's gave the Doritos ad high marks, as well as the T-Mobile ad featuring Tim Tebow.

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