The Marc Jacobs pop-up shop where a Tweet gets you a fragrance s - Dallas News | myFOXdfw.com

The Marc Jacobs pop-up shop where a Tweet gets you a fragrance sample

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NEW YORK (MYFOXNY) -

Purses, perfume, and jewelry: every woman's paradise. This looks like your typical Marc Jacobs pop-up store in SoHo. But the currency here is social media.

Here's how it works: Customers use Twitter, Instagram and Facebook to promote the pop-up shop. Then in exchange, they get deluxe perfume samples.

People with the most creative posts, like Nadia Pagnotti, can also win handbags.

"I think it will catch on and other beauty companies will be like I should have thought of that," she says.

Shop girl Michelle Cusator says the guerilla marketing tactic was Jacobs' bright idea.

"Marc has such a strong social following that he wanted to give back to his fans so at the Daisy Marc Jacobs shop no dollars exchange hands," she says.

The pop-up shop, located at 462 West Broadway, is open from 11 a.m. to 7 p.m. each day through Sunday, Feb. 9.

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