Dove won't use 'Armpit of America' billboard in New Jersey - Dallas News | myFOXdfw.com

Dove won't use 'Armpit of America' billboard in New Jersey

Posted: Updated:
NEW JERSEY (MYFOXNY.COM) -

A new billboard was supposed to go up this summer in New Jersey with an ad from Dove, the soap and deodorant brand.

The ad read: "Dear New Jersey, when people call you 'The Armpit of America,' take it as a compliment. Sincerely, Dove."

The new ad was to be part of a marketing campaign by Dove to promote a new line of deodorant called Dove Advanced Care.

Marketing expert Adam Hanft says that while the ad's intention is to empower women and even make the armpit look good, the "Armpit of New Jersey" angle may make Dove look bad.

Some feel it's was just a nasty dig at the Garden State, already the brunt of jokes after the George Washington Bridge political scandal. Traffic in Fort Lee was snarled for days because of lane closures on to the bridge, apparently, part of a political payback scheme.

Unilever, which makes Dove, issued a statement to Fox 5 on Friday night: "Our intent with the 'Dear New Jersey' ad was to call attention to the fact that armpits can and should be considered beautiful and ask women everywhere to accept this as something that is okay. We did not wish to cause any misunderstanding or offense. We take feedback from our community very seriously and will not be running this billboard advertisement."
  • New Jersey NewsNew Jersey NewsMore>>

  • Clark police respond to 22 reports of burglary from autos this morning

    Clark police respond to 22 reports of burglary from autos this morning

    Thursday, August 21 2014 1:25 PM EDT2014-08-21 17:25:08 GMT
    The Clark Police Department has received 22 reports of burglaries of unlocked cars Thursday morning. Reports were received from residents of Hillcrest Drive, Thomas Drive, Grove Street, Orchard Terrace, Briarheath Lane and Stonehenge Terrace. There are no suspects at this time.
    The Clark Police Department has received 22 reports of burglaries of unlocked cars Thursday morning. Reports were received from residents of Hillcrest Drive, Thomas Drive, Grove Street, Orchard Terrace, Briarheath Lane and Stonehenge Terrace. There are no suspects at this time.
  • Park Service bans drones over Appalachian Trail

    Park Service bans drones over Appalachian Trail

    Thursday, August 21 2014 8:25 AM EDT2014-08-21 12:25:02 GMT
    The National Park Service has banned drones from flying over the Appalachian Trail. The Park Service said Wednesday the interim rule prohibits launching, landing or operating unmanned aircraft from or on Appalachian National Scenic Trail lands. The ban takes effect immediately and lasts until the Park Service can develop an appropriate policy. 
    The National Park Service has banned drones from flying over the Appalachian Trail. The Park Service said Wednesday the interim rule prohibits launching, landing or operating unmanned aircraft from or on Appalachian National Scenic Trail lands. The ban takes effect immediately and lasts until the Park Service can develop an appropriate policy. 
  • Man punched in face in knockout assault

    Man punched in face in knockout assault

    Thursday, August 21 2014 6:55 AM EDT2014-08-21 10:55:16 GMT
    The so-called 'knockout game' where a person punches another unsuspecting person has made its way to Hackensack, New Jersey. Police say one assailant attacked three people all in the same day. Surveillance video shows the athletically built suspect punch a man in the face and stroll away. The man fell to the ground. Two other assaults took place within less than 15 minutes in the areas of Essex Street, Summit Avenue and Beech Street on Monday night.
    The so-called 'knockout game' where a person punches another unsuspecting person has made its way to Hackensack, New Jersey. Police say one assailant attacked three people all in the same day. Surveillance video shows the athletically built suspect punch a man in the face and stroll away. The man fell to the ground. Two other assaults took place within less than 15 minutes in the areas of Essex Street, Summit Avenue and Beech Street on Monday night.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices