The Dallas Mavericks have purchased the naming rights for
this year's St. Patrick's Day parade on Greenville Avenue.
Parade organizers made the announcement at Dallas City Hall
Mavericks owner Mark Cuban has been a financial supporter of
the parade in the past, helping save the parade in 2012 by paying for security
and clean-up costs organizers couldn't cover.
Crowds of up to 100,000 attend the annual event, which
celebrates its 35th anniversary this year. The annual procession
features dozens of homemade floats, marching bands, musical groups and all
kinds of off-the-wall entries.
The 2014 edition of the parade is scheduled for Saturday, March
15 on Greenville Ave.
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