Chicago Fire Soccer Club unveils 2014 jersey - Dallas News |

Chicago Fire Soccer Club unveils 2014 jersey

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CHICAGO (FOX 32 News) -

On Tuesday morning at the 16th Annual Season Kickoff Luncheon, the Chicago Fire Soccer Club showed off its 2014 primary kit.

The Fire revealed the new sport's uniform as a part of MLS Jersey Week, which is an annual league-wide event started to celebrate the art, detail and uniqueness behind every club's jersey.

With help from adidas, the Fire created a jersey that captures the spirit of Chicago.

"What we wanted to do with this design was honor the Club's past and its distinctive ties to the city, but also embrace the Fire's forward movement with new, exciting features that represent the future and the progressive direction of the organization," said Atul Khosla, chief operating officer for the Chicago Fire Soccer Club. "As new jerseys are released annually for the league's ongoing Jersey Week initiative, we will use the opportunity to creatively express the Fire brand and the city of Chicago each year, and we hope the supporters find that opportunity as exciting as we do."

Also included in the 2014 kit is one of the city's most iconic attributes.

"This year's look is inspired by the fire trucks of City of Chicago," said Mike Walker, global product manager at adidas North America. "They have a distinctive look with a dark top, a band and red throughout the bottom half. Not only does this give a nod to the Chicago Fire Department, but it's also a very iconic element of the city itself. We also thought it was so compelling to see the light blue color of the Chicago flag represented so powerfully across the front band of the kit."

A new enhancement to the Fire's 2014 uniform is a band across the back that allows players to track their movement and progress. Another feature is how much it weighs. The jersey is 31 percent lighter than last year's model.

"The jersey is comfortable, really light, and lets you play your game," said Fire forward and reigning MLS MVP Mike Magee. "It looks pretty good on and I'm looking forward to hitting the field in the new kit this season."

The new jersey will once again have the Quaker logo pictured across the front, representing the trusted partnership the company and Fire have.

"With Chicago as Quaker's hometown, we are thrilled to see the essence of this great city infused into the design of the new jersey, and I'm excited to see its debut on the pitch," said Jose Luis Prado, president of Quaker Foods North America. "We are pleased to continue our partnership with the Chicago Fire and help fuel healthy families in Chicago's neighborhoods through fan experiences at games, community events and our support of the Chicago Fire Juniors youth program."

The Chicago Fire will debut the new uniforms Sunday, March 23 during their home opener. Kickoff is at 2 PM at Toyota Park.

For ticket information, call 1-888-MLS-FIRE (657-3473) or visit the Club's official website.

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