Hydrox cookies making a come back - Dallas News | myFOXdfw.com

Hydrox cookies making a come back

Posted: Updated:
NEW YORK (MYFOXNY) - Remember "Hydrox" cookies? Those chocolate sandwich cookies that looked like Oreos?  They haven't been on store shelves in more than a decade, but they're coming back.

Leaf Brands now has the rights to the Hydrox trademark.

CEO Elia Kassoff says the differences between Hydrox and Oreo are that Hydrox is a little crispier, a little less sugary and stands up better in milk.

Hydrox is actually the original creme-filled chocolate sandwich cookie.

It debuted in 1908, Oreo followed four years later.

Even in a new world of nutritional consciousness, there is little evidence that America's sweet tooth is fading. Sales of packaged cookies and baked goods are expected to top $17 billion by 2017, up from $13 billion in 2012, reports Packaged Facts. While the return of Hydrox is expected to be a hit with Baby Boomers who may fondly remember the brand, formerly owned by Kellogg's, Keebler and Sunshine, it may be a tougher sell with Millennials who are not very familiar with the cookie brand, which hasn't been regularly sold on store shelves in almost a decade.

"We'll use social media to reach out to Millennials," says Kassoff. The 46-year-old CEO says that he likes to acquire old brands or trademarks that still have fans. "We recycle brands that get left on the side of the road."

Hydrox could be back on store shelves by September.

Leaf Brands will make the official announcement later this month at the Sweets & Snacks Expo in Chicago.
  • Local NewsLocal NewsMore>>

  • Hudson River Sloop Clearwater

    Pete Seeger's environmental legacy lives on

    Pete Seeger's environmental legacy lives on

    Friday, July 25 2014 6:16 PM EDT2014-07-25 22:16:30 GMT
    American folk singer and activist Pete Seeger's passion for music and the environment embodied who he was every single day of his life. In 1966, Seeger co-founded the organization Hudson River Sloop Clearwater. Ever since, Seeger's 106-foot-long sloop, Clearwater, has been sailing up and down the Hudson River to educate and inspire children to protect the environment.
    American folk singer and activist Pete Seeger's passion for music and the environment embodied who he was every single day of his life. In 1966, Seeger co-founded the organization Hudson River Sloop Clearwater. Ever since, Seeger's 106-foot-long sloop, Clearwater, has been sailing up and down the Hudson River to educate and inspire children to protect the environment.
  • Eric Garner's family seeks federal probe of police custody death

    Eric Garner's family seeks federal probe of police custody death

    Friday, July 25 2014 5:46 PM EDT2014-07-25 21:46:48 GMT
    Family members of a man who died in police custody, the Rev. Al Sharpton and others met with federal prosecutors Friday to press for an investigation into the death. An amateur video shows a plainclothes police officer placing Garner in what appears be a chokehold last week while arresting him on Staten Island. The 43-year-old Garner can be heard gasping, "I can't breathe!" Chokeholds are banned under New York Police Department policy.
    Family members of a man who died in police custody, the Rev. Al Sharpton and others met with federal prosecutors Friday to press for an investigation into the death. An amateur video shows a plainclothes police officer placing Garner in what appears be a chokehold last week while arresting him on Staten Island. The 43-year-old Garner can be heard gasping, "I can't breathe!" Chokeholds are banned under New York Police Department policy.
  • Prison officers block news crew from tourist site

    Prison officers block news crew from tourist site

    Friday, July 25 2014 5:25 PM EDT2014-07-25 21:25:19 GMT
    An upstate New York TV crew was threatened with arrest by corrections officers as they filmed at a public historic site on the grounds of an empty, soon-to-be-closed state prison.
    An upstate New York TV crew was threatened with arrest by corrections officers as they filmed at a public historic site on the grounds of an empty, soon-to-be-closed state prison.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices