A storm erupted on Twitter Monday morning after Fort Worth's Councilman Joel Burns asked the Weather Channel to stop using pictures of Dallas behind the Fort Worth forecast on its app.
"I SWEAR I'm deleting your aggravating app if you don't STOP SHOWING DALLAS pics for Fort Worth," he tweeted.
Burns said he's asked the cable network to make the change several times before. On Monday he decided to share a screenshot of the offending forecast and then another of the missing app on his phone when he didn't get a reply.
"Hey snoozing @weatherchannel social media team, see anything missing now?" he said.
But instead of taking care of the problem or trying to make amends, The Weather Channel made things worse.
"Sorry to see you go. Good luck on ending bullying," the network tweeted.
Burns is Fort Worth's first openly gay council member. He is known for his anti-bullying efforts and a speech called "It Gets Better."
Many of his followers criticized The Weather Channel and also tweeted pictures of the missing app on their phones.
The Weather Channel has since apologized.
"@JoelBurns we apologize for our reply this morning. Our response was inappropriate & we're taking steps to ensure it doesn't happen again," the network tweeted.
In a statement released to FOX 4, a spokesman for The Weather Channel elaborated.
"This morning one of our team members used sarcasm in an unfortunate and unacceptable way on our Twitter account. It was not our intention to offend and we are sorry that we did. We have since apologized to Councilman Burns and want to restate that sincere apology and assure him that this tweet does not represent our views. In fact, this is the opposite of how we want to interact with our fans, as we value their input on any occasion. We are taking the necessary steps to be sure something like this does not occur again," said David Blumethal.
Burns said he doesn't want anyone fired over the tweet. He really just wants to see images of Fort Worth behind the city's forecast.
He is encouraging residents to send The Weather Channel some of their favorite spots in the city using #THISisFortWorth.
KDFW FOX 4
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