New York to invest $60M into tourism - Dallas News | myFOXdfw.com

New York to invest $60M into tourism

Posted: Updated:
NEW YORK (MYFOXNY) -

With all of the wonderful things New York City has to offer tourists, it's easy to forget that the rest of the state has wonderful things to experience. Now, there is a push to explore the New York outside of our metropolitan area.

The famed whale room at the Museum Of Natural History was the setting for the New York State Tourism Summit, an event bringing together industry leaders, tourism experts, and business owners from all over the Empire State. Gov. Andrew Cuomo led the summit.

"Tourism is big business in the state of New York," he said. "It is the fourth largest employer. One out of every 12 jobs comes from tourism."

That tourism is vital to New York's economy. There were more than 218 million visitors to the state in 2013. Those visitors spent $59.2 billion, which was up $2 billion from 2012. 53 million of those tourists visited New York City.

Cuomo believes the state's tourism industry can learn something from the Big Apple.

"The state, frankly, was not as aggressive in this industry as the city was," he said. "So part of today is about developing a synergy between New York City and New York State and those activities."

Therefore, New York State has committed $60 million, the largest tourism investment in decades. Part of that money will support a massive marketing campaign, putting ads on New York City trains, subways, and airports. There will also be a fall winter summer TV campaign spotlighting the range of activities across the state. Places like the Adirondacks, the Finger Lakes, Niagara Falls, and Long Island beaches will be featured. Some ads will also feature New York celebrities Robert De Niro, Meryl Streep, Vanessa Williams, and Billy Joel. The message of the campaign is that New York State has something for everyone.

New York's tourism industry has supported over 800 thousand jobs and generated $7.8 billion in tax revenues. That's enough to pay the salary of every firefighter and police officer in the state.

  • Local NewsLocal NewsMore>>

  • Homeowner interrupting burglary is fatally stabbed

    Homeowner interrupting burglary is fatally stabbed

    Monday, September 1 2014 2:35 PM EDT2014-09-01 18:35:46 GMT
    A 67-year-old homeowner was stabbed to death and his wife injured after they came upon a burglary at their Staten Island home.
    Police in New York City say an intruder stabbed a couple who interrupted a burglary at their home, killing the man and injuring his wife.
  • New MTA bus routes take effect

    New MTA bus routes take effect

    Monday, September 1 2014 1:09 PM EDT2014-09-01 17:09:54 GMT
    MTAMTA
    The MTA has new bus routes throughout the 5 boroughs. 
    The MTA has new bus routes throughout the 5 boroughs. 
  • Suspect, rookie officer both wounded in gunfire

    Suspect, rookie officer both wounded in gunfire

    Sunday, August 31 2014 10:11 PM EDT2014-09-01 02:11:38 GMT
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices