Spanish ads to run on MetroCards - Dallas News | myFOXdfw.com

Spanish ads to run on MetroCards

Posted: Updated:
MTA ad MTA ad
MYFOXNY.COM -

Habla espanol?

The Metropolitan Transportation Authority issued a Spanish-language advertising campaign on MetroCards.

250,000 MetroCards were purchased by the immigration law firm Youman, Madeo & Fasano LLP to promote their law firm and a television show the firm produces called Hablando De Inmigracion, which means talking about immigration.

This will be the first time a MetroCard advertisement will be in a language other than English since the MTA started using advertisements on the back of MetroCards in 1995. The MTA began selling space on the card's front face in 2012. MetroCard advertisements range between 25 and 45 cents per card with a minimum print run of 250,000 cards.

"We're very pleased by the continuing high level of interest that advertisers are showing toward the MetroCard as a medium for promotions," MTA spokesman Paul Fleuranges said in a news release. "This confirms that our decision to relaunch the MetroCard advertising program was the right move. Advertisers can continue to leverage the MetroCard as a vehicle to communicate to our diverse customer base."

  • Manhattan NewsManhattan NewsMore>>

  • 'Get on Up' and James Brown's Harlem legacy

    'Get on Up' and James Brown's Harlem legacy

    Friday, August 1 2014 5:55 PM EDT2014-08-01 21:55:13 GMT
    "Get on Up" is in theaters now. The film chronicles the career of James Brown, who had a special connection to Harlem and New York. Billy Mitchell is the in-house historian at the historic Apollo Theater. He says the Apollo was a second home to Brown, as it was here where he became an international superstar who appealed to all. But Brown's NYC legacy stretches even further.
    "Get on Up" is in theaters now. The film chronicles the career of James Brown, who had a special connection to Harlem and New York. Billy Mitchell is the in-house historian at the historic Apollo Theater. He says the Apollo was a second home to Brown, as it was here where he became an international superstar who appealed to all. But Brown's NYC legacy stretches even further.
  • Massive emergency drill in New York City

    Massive emergency drill in New York City

    Friday, August 1 2014 5:14 PM EDT2014-08-01 21:14:45 GMT
    The New York City Department of Health conducted a massive emergency preparedness drill at 30 facilities across the city on Friday. They tested the delivery of emergency medications in the event of a biological attack, such as anthrax, or other large-scale public health emergency in the city. The majority of the deliveries will take place to public school buildings.
    The New York City Department of Health conducted a massive emergency preparedness drill at 30 facilities across the city on Friday. They tested the delivery of emergency medications in the event of a biological attack, such as anthrax, or other large-scale public health emergency in the city. The majority of the deliveries will take place to public school buildings.
  • Manhattan fire

    Manhattan fire

    Friday, August 1 2014 11:35 AM EDT2014-08-01 15:35:42 GMT
    A large fire was burning in Manhattan on Friday morning.The FDNY was called to 251 E. 35th St. around 11 a.m. It quickly went to two alarms.The building houses a Chinese Restaurant on the first floor and residential units on the upper floors.Thick black smoke was seen over the scene.This is a developing story and will be updated.
    A large fire was burning in Manhattan on Friday morning.The FDNY was called to 251 E. 35th St. around 11 a.m. It quickly went to two alarms.The building houses a Chinese Restaurant on the first floor and residential units on the upper floors.Thick black smoke was seen over the scene.This is a developing story and will be updated.
Powered by WorldNow

KDFW FOX 4
400 N. Griffin Street
Dallas, Texas 75202

Main Station Directory:
(214) 720-4444
News Fax:
(214) 720-3263 or (214) 720-3333

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices