The University of North Texas will sell beer at football games this season, the school announced Thursday.
Beer sales will begin at the Sept. 6 home opener against SMU.
SMU already sells beer at basketball games at Moody Coliseum and will begin sales at football games when it hosts Texas A&M on Sept. 20.
"We carefully studied all issues related to making beer available in Apogee Stadium, and from every angle, it makes sense," said UNT President Neal Smatresk in a prepared statement. "At UNLV, my experience was that selling beer helped to more carefully regulate alcohol consumption and encouraged more fans to watch the game in the stadium. It also cumulatively improved revenues and had no negative impact on the overall experience of all fans."
Houston, North Texas, Rice and SMU will be the Texas schools that now serve beer at football games. The University of Texas began a pilot program in 2014 with beer sales at sports like men’s and women’s basketball.
UNT said its athletic department, university administration, office of risk management and University police were involved in the decision and planning effort for beer sales.
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