A North Texas group of atheists has debuted a new billboard campaign on I-30 in Grand Prairie, making an appeal to non-believers.
The group behind the billboard, the DFW Coalition of Reason, has targeted Christians and African Americans in the past, but it’s especially making an appeal to Hispanic non-believers now.
The billboard reads, “Not religious? 47 million agree.”
The group says that now more than ever before, Latinos are beginning to question and reconsider their religious affiliations. But not everyone agrees.
"It’s very much about making those aware that may not know we're out there, to remind them we are out here and the numbers are growing,” said Alix Jules with the coalition.
The group points to a survey by the Pew Forum that says 18 percent of Hispanics in America are now unaffiliated with a religion.
The coalition now partners with a new local group called Hispanic Secular Humanists, which contains about 50 members.
"It has been difficult to draw people because a lot of Latinos, and not just Latinos -- atheists in general, might not believe, but they stay with the church for the community aspect,” said Kathryn McCutchan with Hispanic Secular Humanists.
The Catholic Diocese of Dallas questions where the group is getting its information, saying, “Since 2011, there have been 3,343 adult converts baptized into the Catholic faith in the Diocese of Dallas. We have had another 4,851 adults who came back into full communion with the Church."
"I think freedom of religion is one of the choice gifts we all receive in this nation,” said Newell Williams.
Williams is the President of TCU's Brite College of Divinity, and says there is merit to what the group of non-believers is saying.
"The most religiously affiliated people in America are 65 and older,” he said. “With each generation, the percentage decreases.”
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